Post by mdshamiul222586 on Oct 25, 2023 23:04:33 GMT -7
Increasing and ensuring good productivity are two of a company’s biggest concerns. And in an environment like an advertising agency, where you often operate under tight deadlines and the success of work and client satisfaction depend on collaboration across multiple sectors, employing methods that promote work efficiency is essential.
In this context, one of the most valuable techniques is the use of the task kanban system. This organizational method allows for the optimization of control and advancement of tasks and can prove to be a decisive tool for productivity in the agency .
Operational efficiency is a constant priority for asia phone number list advertising agencies, who are often dealing with a multitude of projects, tight deadlines and a demand for exceptional creativity. In this context, Kanban presents itself as a highly effective methodology for improving task management , facilitating internal communication and keeping the team aligned.
Enabling clear visualization of workflow and priorities, Kanban has become a valuable ally for agencies, optimizing productivity and ensuring high-quality deliveries.
In this article, we will explore in depth what Kanban is and how this approach can transform the way agencies conduct their daily tasks.
Read more: Task management | How to ensure more efficiency within the agency?
What is kanban?
Kanban is an organizational method whose objective is to increase productivity and optimize a company's tasks.
It emerged to improve and replace the large post-it panels and note boards, which were (and still are) very common in some businesses, but which do not provide as much efficiency in controlling activities.
Unlike these less intelligent methods, Kanban focuses on being agile and visual. This allows tasks to be managed quickly, keeping up with the pace of work, especially for teams that have deliveries with short deadlines and are always racing against time.
The basis of Kanban's efficiency lies in its simple and intuitive look, which allows quick identification of task statuses, as well as their updating within the system. It works through a scheme of columns and cards that makes it visual for all team members to monitor what needs to be done and when it needs to be done.
Divided into columns according to steps, a kanban board must contain at least three columns:
– Tasks to be done;
– Running;
– Completed.
The cards contain the tasks that are part of the company's routine. As a task progresses in its execution, the card changes column. These cards can be made manually with pieces of paper or post it notes, but good management software for advertising agencies must offer this function, in order to integrate control of the different administrative sectors of your business.
In addition to its high efficiency and its various advantages that we will see later, one of Kanban's biggest differences is its flexibility as a task management method . You can adapt the cards and columns according to your agency's particular needs and workflow . Some people use different colors according to the urgency of the task, for example. Another good idea for agencies is to create columns that display the progress of tasks between the multiple sectors of the internal structure of the business, such as:
Briefing > Planning> Creation> Approval> Media.
Did kanban emerge?
Kanban emerged in the 1940s. Like many production optimization systems, such as Fordism, the methodology was created at a vehicle manufacturer, Toyota. Initially, Kanban aimed to manage the company's inventory, which required a fine balance in its warehouses and inventories, so that there was no shortage or excess of products.
The automaker's inspiration was somewhat unusual: supermarket shelves.
They realized that the markets applied a “just in time” supply method, which involves placing only what is necessary, and only when necessary, without overdoing it or missing it.
Based on these observations, the company found a way to ensure balance. But they also wanted to develop a way to refine the production process and make it more efficient.
The union of these two needs gave rise to kanban, which was the ideal way to support “just in time”. Due to its visuality, the system significantly improved communication between employees and increased the standardization of processes , which ultimately impacted productivity and quality in the execution of operations.
In this context, one of the most valuable techniques is the use of the task kanban system. This organizational method allows for the optimization of control and advancement of tasks and can prove to be a decisive tool for productivity in the agency .
Operational efficiency is a constant priority for asia phone number list advertising agencies, who are often dealing with a multitude of projects, tight deadlines and a demand for exceptional creativity. In this context, Kanban presents itself as a highly effective methodology for improving task management , facilitating internal communication and keeping the team aligned.
Enabling clear visualization of workflow and priorities, Kanban has become a valuable ally for agencies, optimizing productivity and ensuring high-quality deliveries.
In this article, we will explore in depth what Kanban is and how this approach can transform the way agencies conduct their daily tasks.
Read more: Task management | How to ensure more efficiency within the agency?
What is kanban?
Kanban is an organizational method whose objective is to increase productivity and optimize a company's tasks.
It emerged to improve and replace the large post-it panels and note boards, which were (and still are) very common in some businesses, but which do not provide as much efficiency in controlling activities.
Unlike these less intelligent methods, Kanban focuses on being agile and visual. This allows tasks to be managed quickly, keeping up with the pace of work, especially for teams that have deliveries with short deadlines and are always racing against time.
The basis of Kanban's efficiency lies in its simple and intuitive look, which allows quick identification of task statuses, as well as their updating within the system. It works through a scheme of columns and cards that makes it visual for all team members to monitor what needs to be done and when it needs to be done.
Divided into columns according to steps, a kanban board must contain at least three columns:
– Tasks to be done;
– Running;
– Completed.
The cards contain the tasks that are part of the company's routine. As a task progresses in its execution, the card changes column. These cards can be made manually with pieces of paper or post it notes, but good management software for advertising agencies must offer this function, in order to integrate control of the different administrative sectors of your business.
In addition to its high efficiency and its various advantages that we will see later, one of Kanban's biggest differences is its flexibility as a task management method . You can adapt the cards and columns according to your agency's particular needs and workflow . Some people use different colors according to the urgency of the task, for example. Another good idea for agencies is to create columns that display the progress of tasks between the multiple sectors of the internal structure of the business, such as:
Briefing > Planning> Creation> Approval> Media.
Did kanban emerge?
Kanban emerged in the 1940s. Like many production optimization systems, such as Fordism, the methodology was created at a vehicle manufacturer, Toyota. Initially, Kanban aimed to manage the company's inventory, which required a fine balance in its warehouses and inventories, so that there was no shortage or excess of products.
The automaker's inspiration was somewhat unusual: supermarket shelves.
They realized that the markets applied a “just in time” supply method, which involves placing only what is necessary, and only when necessary, without overdoing it or missing it.
Based on these observations, the company found a way to ensure balance. But they also wanted to develop a way to refine the production process and make it more efficient.
The union of these two needs gave rise to kanban, which was the ideal way to support “just in time”. Due to its visuality, the system significantly improved communication between employees and increased the standardization of processes , which ultimately impacted productivity and quality in the execution of operations.